Originally founded in a Minnesotan basement, Alert Apparel quickly scaled into a booming business, now located in Los Angeles, CA.

I began this career by working with one music artist, who unexpectedly emerged above the fold, and invited me to work with them on a worldwide tour. I was 20 years old and exploring what I wanted out of life - therefore I left college and hit the road searching for bigger and bolder things. 

After spending years touring the US, Germany, and several other European countries, I made the decision to move west to the warmth — your boy was sick of the cold. After relocating, I formalized the operation and focused on scaling the business through strategic partnerships and an uncompromising commitment to quality. Over the past 11 years we have expanded our capabilities and client base while maintaining the agility and personal attention of a boutique firm. 

My goals for my clients are always excellence, reliability, and collaborative relationships. I want my clients to be my friends and I want to create the best scenario for them all.  This sh*t is in my blood. I don’t stop until perfection is met.

Founder and CEO

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