Privacy Policy

Effective date: May 7, 2026

This Privacy Policy describes how Alert Apparel (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit or make a purchase through our website, mobile applications, or otherwise interact with us. By using our services, you consent to the practices described in this policy.

  1. Information We Collect

  • Information you provide:

    • Account and profile information: name, email address, phone number, shipping and billing addresses, password.

    • Order information: products ordered, size, color, quantity, customization details, payment and billing details (note: payment card data is processed by third-party payment processors; we do not store full card numbers).

    • Communications: messages, customer service inquiries, reviews, and any content you submit.

    • Marketing preferences and opt-in/opt-out choices.

  • Information collected automatically:

    • Usage and analytics: pages visited, products viewed, search queries, referral source, device information, browser type, IP address, operating system, and interaction data.

    • Cookies and similar technologies: persistent and session cookies, web beacons, and pixels used to enable site functionality, analytics, and advertising.

  • Information from third parties:

    • Payment processors, shipping carriers, marketing platforms, social networks, and data partners may provide information relevant to transactions, shipping, fraud prevention, or marketing.

    • Publicly available sources or third-party services used to verify identity or prevent fraud.

  1. How We Use Your Information We use personal information to:

  • Process and fulfill orders, handle payments, ship products, and provide customer support.

  • Create and manage your account and maintain order history.

  • Communicate with you about orders, updates, promotions, and policy changes.

  • Personalize and improve our services, website, and product offerings.

  • Perform analytics, detect and prevent fraud, comply with legal obligations, and enforce our policies.

  • Send marketing communications where you have consented or as permitted by law; you can opt out at any time.

  1. Legal Bases for Processing (for residents of jurisdictions that require this disclosure)

  • Performance of a contract: processing necessary to fulfill orders and provide services you request.

  • Legitimate interests: for business operations, fraud prevention, network and information security, analytics, and marketing (where not overridden by your rights).

  • Consent: where required for marketing communications or certain cookies and tracking technologies.

  • Legal obligations: to comply with applicable laws, regulations, or legal processes.

  1. How We Share Information We may share personal information with:

  • Service providers and vendors who perform services on our behalf (payment processors, shipping carriers, hosting providers, analytics and marketing vendors, customer support).

  • Third-party platforms you choose to connect with (social networks, integrations).

  • Business partners for joint promotions or product offerings.

  • Legal and regulatory authorities when required by law or to respond to legal process, protect rights, safety, or property.

  • In connection with a business transfer: sale, merger, acquisition, bankruptcy, or other corporate change, personal information may be transferred as part of the transaction. We require vendors and partners to use personal information only for specified purposes and to maintain appropriate security protections.

  1. Cookies and Tracking Technologies We use cookies and similar technologies to enable website functionality, remember preferences, analyze site use, and deliver targeted advertising. You can manage cookie preferences through your browser settings and any cookie consent tools we provide. Disabling certain cookies may affect site functionality.

  2. Third-Party Links and Services Our website may contain links to third-party websites and integrations with social networks and services. We are not responsible for the privacy practices of those third parties. Review their privacy policies before providing personal information.

  3. Data Security We implement administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, use, alteration, and disclosure. No security measure is perfect or impenetrable, and we cannot guarantee absolute security. We restrict access to personal information to those employees, contractors, and agents who need to know it to operate, develop, or improve our services.

  4. Data Retention We retain personal information as long as necessary to provide services, fulfill purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the nature of the data and the purposes for processing.

  5. Your Rights and Choices Depending on your jurisdiction, you may have rights related to your personal information, including:

  • Access: request access to the personal information we hold about you.

  • Correction: request correction of inaccurate or incomplete information.

  • Deletion: request deletion of your personal information, subject to legal exceptions.

  • Portability: request a copy of your personal information in a structured, commonly used format.

  • Restriction or objection