You have a vision. We help you build it.

Alert Apparel's Brand Launch Consulting is a hands-on strategy session designed for musicians, artists, brands, and creators who are ready to launch merch the right way. With over 11 years in the business and a network of 4,300+ suppliers, we bring serious industry expertise to every client relationship. We don't just print shirts. We help you think through the full picture: product selection, pricing, design direction, fulfillment, and long-term brand strategy.

Every consulting fee is fully credited toward your first production order with us.

STARTER — $350

Perfect for anyone who needs direction before committing to production. We start with a 60-minute brand merch audit call where we dig into your brand, your audience, your goals, and your budget. From there, we deliver a written summary with 3 to 5 product recommendations tailored to your brand, along with rough cost and MOQ estimates so you know exactly what you're getting into before spending a dollar. You walk away with clarity.

BRAND LAUNCH — $650Most Popular

Our most popular package and the one we recommend for most new clients. Everything in the Starter package, plus a full product roadmap covering 5 to 10 items with margin and pricing guidance built in. We create one print-ready design concept and mockup so you can see your brand on product before production begins. We also walk you through Shopify setup and fulfillment logistics, and hand you a launch timeline and checklist so nothing falls through the cracks. This is the package that takes you from idea to ready.

FULL SCALE — $1,200

Built for brands that are serious about scale from day one. Everything in the Brand Launch package, plus two design concepts and mockups, a full Shopify store audit or setup plan, and supplier sourcing recommendations from our network. We build you a 90-day merch calendar so your launch has momentum beyond the first drop. Includes a 30-day post-launch check-in call to review performance and adjust the plan. This is for the client who wants a real partner, not just a printer.

How it works

Book your package through our contact form. We confirm within 24 hours and schedule your intake call. After the call, you receive your full deliverables within 5 to 7 business days. Apply your consulting credit and move straight into production. No wasted time, no starting over.

Questions? Reach us at cs@alertapparel.com.